Once again, I get carried away with a response to a blog post. I am sure this counts as real business right? Newsweek’s Budget Travel has a great article about TripAdvisor trying to deal with the long coming revelation that many of their users and reviews are not legitimate. This is, frankly, a huge blow to the site, and should pose a happy problem in it’s early adolescence as they deal with all the changes that come along with growing into adulthood. Frankly, I am thrilled that this may provoke User Generated Content sites to seek the same verification model other sites have.
Why you will never trust Yelp ever again
If this is your algorithm yelp, you have built your business on one of the most flawed I have seen. Just my two cents. If real reviews by real people is what this is all about, yelp has some serious explaining to do about the incredible flaw in their model. I don’t think this is fixable, and I don’t think they can defend it.
So which TripAdvisor reviews should you respond to?
The answer is simple. It is, unfortunately, all of them. You need to respond to every single review that goes up in regards to your property. You can’t reply to just one, because you will look
Still not “getting” social media? A quick, simple explanation vs print media and traditional marketing.
I had been finding it difficult to explain *exactly* what I am doing for hotels. Lots of the baby boomers are confused about it, but they know the kids are getting them on facebook. Even
TRIPADVISOR RESPONDS!
TripAdvisor responded to me earlier posted questions for the tripadvisor hotel relations team. They did not respond directly to some of the more esoteric questions, pontificating on social media.