So this is just a conversational thought experiment, and I want to know what you think about this, how insane or inappropriate it is, and how it would be received (especially regionally or wherever your market is). In regards to hotel (and all) marketing, I get cynical about it as toxic clutter and spammy noise.…
A caterer looking for social “guru” prompted my “2016 run down of what hotel’s should be aware of regarding social media”
This is basically verbatim copy/paste from a Nextdoor question, and my answer, to a local looking for advice. Remember years ago when we were cautious of anyone using the word “guru” or “ninja”, etc?
Will Social Graph Search on Facebook ever be relevant?
My answer to Quora thread: Will Social Graph Search on Facebook ever be relevant? It’s quite easy to answer: No. There’s absolutely zero evidence that people are using it, and there is significant
Social Media is a telephone, not a billboard. Quick and dirty guide for hotels – what am I missing in here?
Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc. But social media is a telephone, and luxury
Facebook is not alive and well for hoteliers, and fluff articles like this are damaging to our industry
*Upshot*: Facebook is *NOT* the #1 way you engage with guests. Organic Google Search is. The fact that our industry does not understand this means a heads up for some of us…. & a whole bunch of pain for everyone else down the road.