SUPPLY AND DEMAND So, I am not all giddy about the value of the book because I understand most of those values are unchanging store fronts that don’t care if they ever sell the book, so it’s a manufactured or somewhat arbitrary evaluation. And I looked at sold copies on ebay, and there haven’t been…
Deloitte’s Hotel of the Future with a 4min vid
Hotel of the future: New experiences, new opportunities Technology innovations, changing customer demands, and new competitive threats are pushing hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit. https://www2.deloitte.com/us/en/pages/consumer-business/articles/hotel-of-the-future.html
Statement about independent hotels in the massive booking ecosystem of Google’s travel vertical & OTA space.
Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…
The Anti-Marketing Marketing of a Fictional Hotel.
So this is just a conversational thought experiment, and I want to know what you think about this, how insane or inappropriate it is, and how it would be received (especially regionally or wherever your market is). In regards to hotel (and all) marketing, I get cynical about it as toxic clutter and spammy noise.…
Global Warming and Over-Tourism.
From a recent large scientific report from the National Academy of Sciences: The next decade may decide humanity’s fate: “[S]elf-reinforcing feedbacks could push the Earth toward a planetary threshold that, if crossed, could prevent stabilization of the climate & cause continued warming on a Hothouse Earth pathway even as human emissions are reduced” — Alex…