I have been RACKING my brain over this – How do you become accessible to emerging tourist markets? —->Brazil, China, and India? Â That’s just the powerhouse economies, and we shouldn’t forget
Hotels, arguably, are among the most sensitive organizations in the world when it comes to respecting all levels of it’s guest’s / patron’s privacy. It’s not our responsibility, however, to be blamed for the growing pains involved with the greatest shift in human communication’s history. Unfortunately, until we resolve these issues…. everyone will grimly fantasize about being important enough to be stalked. It’s not that I am that cynical, it’s just that I know we may not be *that* interesting.
Are numbers this small to be expected? In the world of hard to track impressions and marketing measurements that provided some data and guidance (however skeptical I always am) – some people have said, “so what, who cares, it’s to be expected”. But numbers *THAT* small? Is that part of the Pareto Efficiency, or does the principle come into play (if you believe in that)?
These conversations about archaic forms of communication will fall to the wayside during the tremendous fervour for hotels’ future comm abilities, where we will have to adopt a more pro-active and less wary view of technology, so the hospitality industry can be carried forward by technology and the advent of 2.0 – at the intersection of commerce and the community that is selling your brand.
Just thinking and riffing and pondering and what not…. As for Ryan Air… they not only wouldn’t care… I doubt they would find this anything but funny. This isn’t about a PR machine… Ryan
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