Hidden Streams on Facebook Pages & Profiles, Over-Sharing, and Attention Curation as Equity.

We all know that Facebook is buggy, and for some businesses and neophytes, figuring out all of the settings and controls must be like wading through syrup.

There is one simple fact, and it’s that the way you want consumers to use Facebook is *not* the way that Facebook users are using it. Yet.

The way some people post on their Facebook Hotel Page, it’s tantamount to pounding on your guest’s door all hours of the day with little bits of information. It’s overwhelming, and it is off-putting.

The network that is supposed to connect everyone in the world is doing more to create a completely “tromp l’oeil” experience in regards to social media – it looks more like a network than it really is.

It’s time to rethink your eagerness versus effectiveness on Facebook Pages. Of course, as I write this… all I can do is wonder about Facebook’s effectiveness, overall.

Posted on By Michael

#SMTravel Conference Mashup – Hospitality/Travel/Tourism & The Current State of Social Media

I imagine this is one of the first mash ups of a live-twittered conference? If not the first, one of the only ones because this was massively, overly, insanely, time-consuming. I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.

Posted on By Michael