PRIVACY IS OVER. It’s a semantic issue. People really mean “civil liberties”, whether they know it or not.

Hotels, arguably, are among the most sensitive organizations in the world when it comes to respecting all levels of it’s guest’s / patron’s privacy. It’s not our responsibility, however, to be blamed for the growing pains involved with the greatest shift in human communication’s history. Unfortunately, until we resolve these issues…. everyone will grimly fantasize about being important enough to be stalked. It’s not that I am that cynical, it’s just that I know we may not be *that* interesting.

The Greatest Job in the World -an in-depth interview with Queensland Tourism’s Shana Pereira

“The biggest key to that campaign is that the consumers are king. It reiterated that even more than we ever thought; a brand is not something that you launch, it’s your reputation. People already know your brand whether you are owning it or not [laughs]. It’s not something that you create… and social media heightens that whole experience.