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Author: Michael

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Critical Flaws, Social Media, and how to *do* business

Social Media is one of the more important tools for business in a long time.  But there are those that sort of treat it like a cult or religion.  I am doing my best not to get sucked into

Posted on 2, March 200910, May 2014 By Michael
  • Hospitality Marketing

Still not “getting” social media? A quick, simple explanation vs print media and traditional marketing.

I had been finding it difficult to explain *exactly* what I am doing for hotels.  Lots of the baby boomers are confused about it, but they know the kids are getting them on facebook.  Even

Posted on 26, February 200910, May 2014 By Michael
  • Twitter

Local news RSS to your hotel twitter account?

I am just trying this, but I believe rooting yourself as someone concerned and earnestly aware of the community surrounding you is a smart move in trying to create legitimacy to your twitter account. 

Posted on 25, February 200910, May 2014 By Michael
  • Hospitality Marketing
  • hotel management
  • Management Philosophy

The stress of social media on Marketing and PR firms, or “did we just create a new position… for real?”

There is sudden, endless interest on how to instill the labour for a social media person on the property level of a hotel.  But if you look back in my posts, you will be reminded that hotels are not

Posted on 25, February 200910, May 2014 By Michael
  • Hospitality Marketing

Yelp mired in bad press, distrust of service, wayward leadership

This is from the “CNET” article with the ethics professors being quoted: “‘Somebody is lying, or there is just too much confusion. Either way, Yelp’s got a problem,’ said Thomas White, director

Posted on 24, February 200910, May 2014 By Michael

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