Local news RSS to your hotel twitter account?

I am just trying this, but I believe rooting yourself as someone concerned and earnestly aware of the community surrounding you is a smart move in trying to create legitimacy to your twitter account.  Not only that, having local and impacting stories about your community helps get more eyes on you.  First they will be looking at info about the surrounding area, then they will be noticing your brand and your offerings.  Does anyone have any experience with building a diverse twitter account to represent a hotel or brand?  Let’s hear your stories!