Below was sent to “elite” (read “drunken”) members of yelp. This is INCREDIBLY exciting. This will legitimize yelp, and I have to say this is the most important development in the last couple months
Facebook all a’twitter *OR* I didn’t really want ads on my Facebook stream
Brands on Facebook are nothing more than dissonance now. Whereas before they were meaningless, and the pages were little more than non-functional, limiting, and fairly non-interactive static places…. ….now
So which TripAdvisor reviews should you respond to?
The answer is simple. It is, unfortunately, all of them. You need to respond to every single review that goes up in regards to your property. You can’t reply to just one, because you will look
Examples of booking conversions, and weighing the worth of discounts for online guests.
Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar
What do you say about managers not in the room? or “Hotel Managers: Don’t get caught unaware like you did during the optimization period of the 90’s”
Remember being a young buck in the industry? Remember when they didn’t have solitaire, or even windows based PMS? Standing at the desk in an empty lobby gazing into nowhere, or on the overnight sneaking