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Facebook for Hotels – What are we trying to achieve? So far… seems to be nothing.

Okay so I am really frustrated.  Well… that’s dramatic.  I am more confused, and too busy to gesticulate in the air and ask this question to the windows and fluttering leaves outside my office….

Posted on 27, April 200910, May 2014 By Michael
  • Hospitality Marketing

Why you *might* trust Yelp again. Ethics, conversation, & the future of social media

The yelp post garnered 5 times as many views as anything I have ever posted, and stimulated a lot of interesting conversation on multiple outlets.  This is a follow up, clarifying a lot of stuff…

Posted on 14, April 200910, May 2014 By Michael
  • hotel management
  • Social Media

So which TripAdvisor reviews should you respond to?

The answer is simple. It is, unfortunately, all of them. You need to respond to every single review that goes up in regards to your property. You can’t reply to just one, because you will look

Posted on 30, March 200910, May 2014 By Michael
  • Hospitality Marketing

Still not “getting” social media? A quick, simple explanation vs print media and traditional marketing.

I had been finding it difficult to explain *exactly* what I am doing for hotels.  Lots of the baby boomers are confused about it, but they know the kids are getting them on facebook.  Even

Posted on 26, February 200910, May 2014 By Michael
  • Hospitality Marketing

Powerful Social Media and it’s failing ad model

Here are some of the links I previously spoke about in regards to social media sites not being profitable.  I note, when people find that these sites are not profitable, I am often met with surprise in

Posted on 23, February 200910, May 2014 By Michael

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Recent Posts

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