The Economist bolstered Hulu’s incredible success, and their ad model that seems to be catching on. https://www.economist.com/business/displaystory.cfm?story_id=13059735 I adore Hulu’s real TV spots…
Examples of booking conversions, and weighing the worth of discounts for online guests.
Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar
What do you say about managers not in the room? or “Hotel Managers: Don’t get caught unaware like you did during the optimization period of the 90’s”
Remember being a young buck in the industry? Remember when they didn’t have solitaire, or even windows based PMS? Standing at the desk in an empty lobby gazing into nowhere, or on the overnight sneaking
Still not “getting” social media? A quick, simple explanation vs print media and traditional marketing.
I had been finding it difficult to explain *exactly* what I am doing for hotels. Lots of the baby boomers are confused about it, but they know the kids are getting them on facebook. Even
Hotels as Pioneers (not), Technology, and Status Quo for social media
I have already experienced with a few hotels a blase attitude towards peer reviews because it is “simply a place for people to bitch”, or “whiner central”. Many hotels have a wait and see attitude