This is more of an attempt to get conversation started about tripadvisor. I think it is obvious to respond and interact with guests on yelp. In fact, I think it is a valuable tool. Beyond dealing with
Hotel owners need to embrace yelp, and a new method of transparent marketing.
The old marketing model has been flipped upside down, and now people are trying to figure out how to reach consumers that *want* to be reached… branded consumers that want to identify with your brand,