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Social Media ad model failing. FB, Youtube, Yelp may fail. Yelpers look on in horror. Oh wait.. they’re just drunk.

Yelpers don’t want complexity.  They just want lovely free parties where they can be happy.  Nothing wrong with that, frankly.  Sounds good.  Actually.. really, really good. But happiness does

Posted on 6, February 200910, May 2014 By Michael
  • Hospitality Marketing

Facebook users & Your brand presence?

If anyone has an opinion on this I would love to hear it.  My previous entries on this involve Facebook pages, and their effectiveness for positioning your image and property. I suggested they were

Posted on 5, February 200910, May 2014 By Michael
  • Hospitality Marketing

TRIPADVISOR RESPONDS!

TripAdvisor responded to me earlier posted questions for the tripadvisor hotel relations team.  They did not respond directly to some of the more esoteric questions, pontificating on social media. 

Posted on 3, February 200910, May 2014 By Michael
  • Hospitality Marketing

Keywords will step to the back of the search engine line, or “how consumers will find hotels in the future”

Here is a quick and brilliant lesson on the future of search engines, and how hotels (and others) will be able to utilize their “back to the future” functionality.  Keywords are not the be all end

Posted on 23, January 200910, May 2014 By Michael
  • Hospitality Marketing

Questions for TripAdvisor’s Hotel Relations:

Sorry… for asking so many questions!   1)      In regards to management profiles, how much should we fill out?  I note our profiles are identical to reviewers,

Posted on 21, January 200910, May 2014 By Michael

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