Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar
ROI? You shouldn’t need it, but I have it (peppered with shameless self promotion).
This was a real treat to start my day… somehow in my manic attempt to track stuff for all my clients, I missed something that involved what *I* am doing for them! I remember deleting this alert as
I get ROI talk for social media… I do….. But… GET ON WITH IT PEOPLE!
Just kidding. But get past it. It is no longer an issue of money preventing you from getting to social media. Because social media, whether you like it or not, is getting to you (yes a double entendre