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Stalking guests, or doing our job? RE: “Connecting the Dots between guests and online reviews”

This is a dynamic conversation that is maturing and growing into having severe impact on a hotel’s livelihood. If a hotel is smart enough to be on the ball with social media, and understand the nature of this constructive communication – it is hardly their fault that a guest reviewer doesn’t understand that.

Posted on 19, May 201010, May 2014 By Michael
  • Hospitality Marketing

Why you will never trust Yelp ever again

If this is your algorithm yelp, you have built your business on one of the most flawed I have seen. Just my two cents. If real reviews by real people is what this is all about, yelp has some serious explaining to do about the incredible flaw in their model. I don’t think this is fixable, and I don’t think they can defend it.

Posted on 13, April 200910, May 2014 By Michael
  • hotel management
  • Social Media

So which TripAdvisor reviews should you respond to?

The answer is simple. It is, unfortunately, all of them. You need to respond to every single review that goes up in regards to your property. You can’t reply to just one, because you will look

Posted on 30, March 200910, May 2014 By Michael
  • Hospitality Marketing

Trip Advisor, validity to reviews, accessibility by ownership… and HALP!!!!

I have been thinking about the odd hypocrisy with some of these review sites… They want your money for advertising, but won’t do much to help you moderate untruthful reviews.  What’s more, I note

Posted on 20, February 200910, May 2014 By Michael

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