And here comes RoomKey… filling an empty space that the OTA’s have bungled. Here’s an article on Room Key, the hotel brand search engine. Upshot (summary via TNOOZ): Choice Hotels International, Hilton
Rate Integrity shouldn’t be the first thing to go (nor should your Rev Manager)
Seriously…. where are our revenue managers? I know, in these times, you cannot maintain total rate integrity without looking like an out of touch management group. Others try to maintain their rates
Examples of booking conversions, and weighing the worth of discounts for online guests.
Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar