REVENUE MANAGERS: Please consider this anti-competitive behavior, and explain how independent hotels can battle it.

Remember… I’m not a blogger, a marketer, or a web guy. I am a hotel ops guy, and I’m just trying to produce content at my leisure, as best I can.  So with that out of the way, there’s 2 things I am worried and confused about, and I hate being alone on an island,…

What if independent hotels put a splash page like this on their website? = Book directly with a hotel, and not with Expedia. Here’s why.

OTA’s were a stopgap solution when the non-tech hotel industry was being left behind during the early days of online distribution. Now, distribution has changed, and continues to change in rapid and meaningful ways. OTA’s aren’t as necessary anymore.