It isn’t about convincing people that a product is exceptional. It’s being exceptional and allowing people to recognize that. That doesn’t take place with marketing or PR… that takes place from within operations and management. Run a business well.. *then* hand it to marketers.
“Lessons from Ryan Air Online” (as cross posted from my personal blog)
Just thinking and riffing and pondering and what not…. As for Ryan Air… they not only wouldn’t care… I doubt they would find this anything but funny. This isn’t about a PR machine… Ryan
Still not “getting” social media? A quick, simple explanation vs print media and traditional marketing.
I had been finding it difficult to explain *exactly* what I am doing for hotels. Lots of the baby boomers are confused about it, but they know the kids are getting them on facebook. Even
The stress of social media on Marketing and PR firms, or “did we just create a new position… for real?”
There is sudden, endless interest on how to instill the labour for a social media person on the property level of a hotel. But if you look back in my posts, you will be reminded that hotels are not
I get ROI talk for social media… I do….. But… GET ON WITH IT PEOPLE!
Just kidding. But get past it. It is no longer an issue of money preventing you from getting to social media. Because social media, whether you like it or not, is getting to you (yes a double entendre