Recently, I saw a hospitality marketer post something that I found completely objectionable. It stood for just about everything wrong with the current state of marketing within our travel world. In deference
“Big Data” & Data Ethics’ Role in the Future of Hospitality: Unlocking the Silo
Do I think we need to remind ourselves that the way hospitality should be respectful and noble in how we manipulate, interpret, extrapolate, and use all this data, in lieu of guest privacy and respecting them? Yes. Yes I do. I am going to ask our travel professionals an hoteliers to think deeply about how they want to treat a guest – and to understand their is a difference between understanding their datas, and using it to manipulate them. The pace of business is too fast for people to have gotten to this last sentence, but those that did might proactively walk forward into the world of big data with respect to the people that choose to keep our hotels in business. The hotel business is conservative for a reason – we don’t have the money to get burned on trying new ideas. If you exploit your guest’s data in a way that burns bridges, no amount of data analysis will ever fill your hotel again.
Where does your hotel lose money – in marketing and distribution?
This is a really big question. I would love to see the industry really delve into this. Â The transition from real world to online has been very fast, and a lot of the “infrastructure” is so much e-duct
A coffee laden ramble about… hotel coffee. What does your coffee program, or lack of it, say about your hotel brand?
The Story of Hotel Coffee. This is something I have done in the past – talking about the history of hotel systems and amenities, and where we are today. It’s likely horribly self indulgent, as well
#SMTravel Conference Mashup – Hospitality/Travel/Tourism & The Current State of Social Media
I imagine this is one of the first mash ups of a live-twittered conference? If not the first, one of the only ones because this was massively, overly, insanely, time-consuming. I do think what came of it was worthwhile, and I hope this sort of serves as a testament to all we spoke about and considered during Eye for Travel SM SF 2010.