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Trip Advisor, validity to reviews, accessibility by ownership… and HALP!!!!

I have been thinking about the odd hypocrisy with some of these review sites… They want your money for advertising, but won’t do much to help you moderate untruthful reviews.  What’s more, I note

Posted on 20, February 200910, May 2014 By Michael
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Facebook, Facebook Pages, and why they are important.

Most of you don’t have the time for this, but I know some of you are still somewhat alien to the idea of social networking and the more knowledge we have, the better we can utilize the tool. Why

Posted on 19, February 200910, May 2014 By Michael
  • Hospitality Marketing

Self Fulfilling Prophecies and User Generated GroupThink

Curious situation that I have heard some hoteliers remark about: They believe social reviewers a tight knit group of people that suffer groupthink (IE “Yelp Elite”). In this, a lot of time reviewers

Posted on 18, February 200910, May 2014 By Michael
  • Hospitality Marketing

ROI? You shouldn’t need it, but I have it (peppered with shameless self promotion).

This was a real treat to start my day… somehow in my manic attempt to track stuff for all my clients, I missed something that involved what *I* am doing for them!  I remember deleting this alert as

Posted on 11, February 200910, May 2014 By Michael
  • Hospitality Marketing

Facebook users & Your brand presence?

If anyone has an opinion on this I would love to hear it.  My previous entries on this involve Facebook pages, and their effectiveness for positioning your image and property. I suggested they were

Posted on 5, February 200910, May 2014 By Michael

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