Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar
Flickr’s lack of consistency, or am I simply confused?
The below text is from Flickr to a user. Hello, Flickr account “framesdirect†was deleted by Flickr staff for violating our Terms of Service and Community Guidelines. www.flickr.com/guidelines.gne #
HhotelConsult @ #smstravel: An immersed skeptic, Round 1
I cannot believe how alone I feel in my concern over the future of social media. No one, it seems, wants to talk about it. Beatrice Tarka with Mobissimo teetered precariously close to an incredible
Part II of Panic Now… **Why** it is important to engage the entire hotel team?
My blog posts run aggressively long at times. So… I gave the instructions and “how-to” in the last post, but all you skeptics might want a “WHY” section to refer to…. and we shall call this the
Critical Flaws, Social Media, and how to *do* business
Social Media is one of the more important tools for business in a long time. But there are those that sort of treat it like a cult or religion. I am doing my best not to get sucked into