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Facebook for Hotels – What are we trying to achieve? So far… seems to be nothing.

Okay so I am really frustrated.  Well… that’s dramatic.  I am more confused, and too busy to gesticulate in the air and ask this question to the windows and fluttering leaves outside my office….

Posted on 27, April 200910, May 2014 By Michael
  • hotel management
  • hotel news
  • Management Philosophy
  • revenue management

Rate Integrity shouldn’t be the first thing to go (nor should your Rev Manager)

Seriously…. where are our revenue managers? I know, in these times, you cannot maintain total rate integrity without looking like an out of touch management group.  Others try to maintain their rates

Posted on 23, April 200910, May 2014 By Michael
  • Hospitality Marketing
  • hotel news
  • Social Media

Flickr and the nebulous TOS.

Josiah Mackenzie, hotel marketing pro, blew my mind once again with his exhaustive and insightful advice in using Flickr for Hotels.  His social media plan and help is just…. wow.  Thanks sir. 

Posted on 23, April 200910, May 2014 By Michael
  • Hospitality Marketing

Why you *might* trust Yelp again. Ethics, conversation, & the future of social media

The yelp post garnered 5 times as many views as anything I have ever posted, and stimulated a lot of interesting conversation on multiple outlets.  This is a follow up, clarifying a lot of stuff…

Posted on 14, April 200910, May 2014 By Michael
  • Hospitality Marketing

Why you will never trust Yelp ever again

If this is your algorithm yelp, you have built your business on one of the most flawed I have seen. Just my two cents. If real reviews by real people is what this is all about, yelp has some serious explaining to do about the incredible flaw in their model. I don’t think this is fixable, and I don’t think they can defend it.

Posted on 13, April 200910, May 2014 By Michael

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