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Keywords will step to the back of the search engine line, or “how consumers will find hotels in the future”

Here is a quick and brilliant lesson on the future of search engines, and how hotels (and others) will be able to utilize their “back to the future” functionality.  Keywords are not the be all end

Posted on 23, January 200910, May 2014 By Michael
  • Hospitality Marketing

Questions for TripAdvisor’s Hotel Relations:

Sorry… for asking so many questions!   1)      In regards to management profiles, how much should we fill out?  I note our profiles are identical to reviewers,

Posted on 21, January 200910, May 2014 By Michael
  • Hospitality Marketing

I get ROI talk for social media… I do….. But… GET ON WITH IT PEOPLE!

Just kidding.  But get past it.  It is no longer an issue of money preventing you from getting to social media.  Because social media, whether you like it or not, is getting to you (yes a double entendre

Posted on 10, January 200910, May 2014 By Michael
  • Hospitality Marketing

On Twitter… Hotels should follow Hotels… okay (great responses). But now…

Let’s make a definitive list of who hotels should follow, for the new guys that come in trying to wade through all this. Hotels should find other hotels, for industry awareness, networking, and for

Posted on 8, January 200910, May 2014 By Michael
  • Hospitality Marketing

Hey grumpy reviewer… *YEAH YOU!*

Social Media is not a place to complain.  It is a place to resolve problems. Oh wait. I just had a guest that we caught mid experience through her online review… resolved and righted the entire

Posted on 7, January 200910, May 2014 By Michael

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