I would say your welcome, but for all the eyes not hitting this… you have been warned. The future is Google Plus, because the future is still search, and your future revenues depend on it.
FACEBOOK REVIEW COMPONENT *LIVE*: Too little, too late, or complete & total game changer?
I don’t have much to say, other than I obviously don’t have kids or celebrate holidays. =) See below. I find this profound. I have been harping on FB for years about this, not that they listen. A
Facebook & Travel – I’m Sorry Facebook, Something Went Wrong
But for Facebook to talk about “engagement†as a currency, when it just, truly, does not exist on Facebook (yet?), is dense. It’s a bad move for them. I imagine I am not the only industry person who will have this point of view. If you don’t, then explain why Facebook chastises our industry, where marketing features like Check-Ins that they claim they are “committed to” offer zero help, broken videos, and links to dead guides (especially funny as the “how to do facebook check-ins” guide links to a pitch black page, a black hole, of you will. —–> Enjoy this page, yourselves: https://www.facebook.com/deals/checkin/business/
Hoteliers need to start using Tripadvisor Forums (or) Hotels are the new Destination Experts
I know it might sound needlessly hopeful, but Tripadvisor forums can transform your brand, and help you become more successful in the long term. Having hotels move away from ineffective social campaigns on Facebook, to ROI producing ones that root you as experts in travel and hospitality, is something we have needed to do for years. The internet doesn’t happen on Facebook, Facebook users aren’t consumers. The internet happens on forums, and those forums are populated with potential guests that are ready to spend money. Help out that person asking questions with an interest in having hospitality change lives, and that virtual stranger might just end up as a physical guest. Even if we are exhausted by the end of a work day, it’s still our job to mentor up and coming hospitality professionals, and to help connect them with the spark that you once felt about hospitality. These forums might be a simple, easy first step to making that hourly desk agent who thinks of hotels as a “job”, into understanding that hospitality is a noble profession. When you start helping people, and you feel that positive reaction for having done so, it gives life a sense of purpose and hope…. so let’s get excited about hospitality, let’s realize we can make the world a better place with all that we do…. and helping a stranger in a Tripadvisor forum can be one small part of that.
Open Letter to Facebook: Brands need to see how many users that “like” a page have also “hidden” our updates.
I openly, expressively, encourage Facebook to give Brands the admin option on their Facebook Brand Pages to see or understand how many of our likes are “listening” and seeing our posts, vs. the fan base that “liked” us and has hidden our streams. Without awareness of when and how people hide our wall posts and content, we will never become better marketers to your audience. Please consider this feature for us, and it could possibly bolster and strengthen your content and user interactions.