Rupert Murdoch. Interesting character. Constantly and sytematically attempting to allter new media to mimick older media so he can control it… because… he can’t. Not anymore.
Am I tired, or does Trip Advisor really have some majour problems?
TRIP ADVISOR isn’t always making inn owners happy. I had posted this link before. I think it is interesting that an inert marketing piece on how to deal with online CRM issues garnered responses
Using Yelp is a no brainer, but using TripAdvisor seems much trickier?
This is more of an attempt to get conversation started about tripadvisor. I think it is obvious to respond and interact with guests on yelp. In fact, I think it is a valuable tool. Beyond dealing with
Hotel owners need to embrace yelp, and a new method of transparent marketing.
The old marketing model has been flipped upside down, and now people are trying to figure out how to reach consumers that *want* to be reached… branded consumers that want to identify with your brand,