Anyone notice that Google Alerts are basically broken? https://www.forbes.com/sites/kashmirhill/2013/07/30/google-alerts-are-broken/ Thank goodness for Revinate! If anyone has any info on great
Social Media is a telephone, not a billboard. Quick and dirty guide for hotels – what am I missing in here?
Easiest way to consider social media: It’s isn’t a revenue generator. You need to disrupt the booking process to create revenue – so ad spend, articles, etc. But social media is a telephone, and luxury
Facebook is not alive and well for hoteliers, and fluff articles like this are damaging to our industry
*Upshot*: Facebook is *NOT* the #1 way you engage with guests. Organic Google Search is. The fact that our industry does not understand this means a heads up for some of us…. & a whole bunch of pain for everyone else down the road.
The most important information for hotel and travel brands in the history of the internet.
I would say your welcome, but for all the eyes not hitting this… you have been warned. The future is Google Plus, because the future is still search, and your future revenues depend on it.
Open Letter to Tripadvisor & Market Metrix re: Review Direct
If Tripadvisor’s popularity index can be equated to revenue, then paying to increase your popularity seems very, *VERY* much a grey area.