Google + Plus = Importance. How Hoteliers might understand what Google Plus is – in two pictures.

You should add these to your hotel website. You should claim your hotel Google Plus Business Listing, You should create and or merge your page with that listing. You should add all the snippets you can,

What if independent hotels put a splash page like this on their website? = Book directly with a hotel, and not with Expedia. Here’s why.

OTA’s were a stopgap solution when the non-tech hotel industry was being left behind during the early days of online distribution. Now, distribution has changed, and continues to change in rapid and meaningful ways. OTA’s aren’t as necessary anymore.