I haven’t been able to really wrap my head around this until today, and would like ANY industry advice or thoughts. I am a hotelier that is attempting to simplify our lives as SMO, CRM, etc. With
It’s not a movement anymore; Green & Leed is just the way we do business now.
“The point system creates perverse incentives to design around the checklist rather than to build the greenest building possible.”
So which TripAdvisor reviews should you respond to?
The answer is simple. It is, unfortunately, all of them. You need to respond to every single review that goes up in regards to your property. You can’t reply to just one, because you will look
Hotel Marketing: Facebook and that article that says “We’ll Pass”
I couldn’t post a comment for some odd javascript reason… from this article here: https://www.hotelmarketingstrategies.com/facebook-for-hotel-marketing/ I think it is a great thought, and well done
Examples of booking conversions, and weighing the worth of discounts for online guests.
Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar