Of all important and viable marketing trends right now, and for 2020, it is video who shall be king. However, It’s a REALLY tough nut to crack because aesthetic is something painful to negotiate by council, and no one is ever happy with the sausage making, and the process of creation is so grueling it…
User Generated Review volume changes: 2015 – 2019
This is a nice companion to this article re: Yelp and TA changes over time vs Google: https://www.hospitalitynet.org/opinion/4092845.html Sort of need to sit and think on this, especially as google doesn’t rank hotels against the market, like TA does. Without that metric, I don’t think Google will get the attention it wants vs the TA…
Questions for Google Travel
This was an open letter to someone in the Google Travel department/vertical that happens to be a friend. I will 100% not be posting response, and I likely will not relate much if it is confidential. I will only relate what is said to be okay. I am trying to move the needle for the…
Statement about independent hotels in the massive booking ecosystem of Google’s travel vertical & OTA space.
Our independent hotels are a really great outlier, as the majority of our hotels do not use OTA, and are 100% direct. What *are* & *should be* direct bookings get siphoned into different ecosystems, whether a legit bait and switch, or just being swallowed by the black hole of Google. Our metasearch has done wonders,…
The Anti-Marketing Marketing of a Fictional Hotel.
So this is just a conversational thought experiment, and I want to know what you think about this, how insane or inappropriate it is, and how it would be received (especially regionally or wherever your market is). In regards to hotel (and all) marketing, I get cynical about it as toxic clutter and spammy noise.…