But for Facebook to talk about “engagement†as a currency, when it just, truly, does not exist on Facebook (yet?), is dense. It’s a bad move for them. I imagine I am not the only industry person who will have this point of view. If you don’t, then explain why Facebook chastises our industry, where marketing features like Check-Ins that they claim they are “committed to” offer zero help, broken videos, and links to dead guides (especially funny as the “how to do facebook check-ins” guide links to a pitch black page, a black hole, of you will. —–> Enjoy this page, yourselves: https://www.facebook.com/deals/checkin/business/
January 2013 Hotel Insights Video from PKF Consulting
In case you missed it: Mark Woodworth and Jack Corgel discuss hospitality investment conditions and when to expect hotel values to starting increasing
For those in F&B, food production, restaurants, bars…. “IS IT LOCAL?”
A light hearted chuckle for all of you. Many of you know I started in F&B, and it spanned much of my early career. The trends for F&B, and already difficult business, are brilliantly highlighted
Onity’s Door Hack scandal isn’t as big a problem as their opaque response & poor PR.
I would hate to think that Onity’s botched public relations in response to this lock hack issue is the real issue that would actually endanger our business relationship. Their obviously panicked, and confused, response could destabilize our long time relationship to the point of ending it. But it’s simply whether they are more interested in their current business and bottom line, or the bottom line that they may or may not have in the future. It’s about relationships, guys – don’t forget it, and you’re not handling your relationships very well. Why is every single aspect of this handled via the press? Why hasn’t there been any direct communication? Fix this with your hotels – YOUR CLIENTS AND PARTNERS – or the impact of this somewhat tiny battle will forever be pointed to as when you started to lose the war.
Brutal awareness in marketing: “Nobody gives a s**t”
Recently, I saw a hospitality marketer post something that I found completely objectionable. It stood for just about everything wrong with the current state of marketing within our travel world. In deference