I haven’t been able to really wrap my head around this until today, and would like ANY industry advice or thoughts.
I am a hotelier that is attempting to simplify our lives as SMO, CRM, etc.
With all these accounts and things to keep up with, I want the simplest method of updating and keeping my fans up to date with our news, events, offerings, and great pics, etc. I was boggled as to how to best manage this, considering we are constantly posting one article to multiple pages and sites.
So… for now… this is the best practice for syndicating and streamlining your SMO work.
1st – use yahoo pipes to grab any aggregate content you need… meaning flickr photos, etc. There are a lot of things to build and use here, and I am still learning, but it is simple to – at least – create automatic feeds for photo uploads and other information.
2nd – take all possible feeds and mayhem you have created with yahoo pipes and parse those feeds into twitterfeed, so that all content you are interested in (external corporate blog, tags of flickr pics, etc) is fed into your twitter account.
3rd – Siphon the single twitter RSS feed into your FB page by importing it through the “Notes” settings. Notes posted through the RSS are, SEEMINGLY, posted to the wall so that all our fans and followers are able to see them.
therefore… any tagged photos, blog posts, newsfeeds, press releases, etc can be fed from pipes into twitter, therefore creating one RSS feed that will distribute *all* aggregate data through the RSS for your twitter page. Taking that and embedding/importing it into your Facebook Page means that you only need to post on twitter, publish your blog articles, and make sure all these connection are up and working.
NOW.. correct me. Is this the simplest and most elegant way to manage content, push content, and create less work through simplicity? Let me know!
It may be the simplest but it chokes regularly at two points: (1) Yahoo Pipes is not reliable, and (2) Twitterfeed’s throttle maxes out at five entries per half hour.
There are several things you should consider to improve your throughput. First, consider how Pipes can be optimized to use only brand new content and screen objectionable content, such as obscenities. Second, look at what you’re using to feed content into Twitterfeed and how often the feed is actually being refreshed. Third, look at the feed and determine if there are certain types of posts which demand prompt attention.
Your comment and words were incredible… thanks for the concise, and incredibly useful, advice.
I chanced upon to view your blog and found it very interesting. Great … Keep it up!