This is more of an attempt to get conversation started about tripadvisor.
I think it is obvious to respond and interact with guests on yelp. In fact, I think it is a valuable tool. Beyond dealing with unhappy clients, managing that as well as learning from them… you are allowed to connect with endorsers of your brand… thrilled clients that will help you spread the news about your message.
It is fantastic.
But I am still confused about tripadvisor, and how one might proceed most efficaciously. If I am completely mistaken, I will find out by being helped/schooled/*learned* in this public setting….
If I am not mistaken, instead of a direct correspondence with your previous guest you are actually just posting a public response. It seems dangerous, and could be useful, but feels more like a double edged sword.
I am sure I am missing something, but I would love other people’s thoughts on how to handle your hotel brand within tripadvisor as opposed to something like Yelp.
post here, or simply email me at michael@hrabaconsulting.com