In regards to Mr. Kirby’s awesome TA article, talking about the ethics behind encouraging reviews.
https://www.hotelsmag.com/blog/1720000572/post/690036469.html#addcomments
My comments…
TA is markedly unpredictable and oft times quite strict with how it interprets it’s TOS. I think the problem here isn’t whether the line of ethics is crossed from our perspective… it is whether the line is crossed from a user / content generator’s perspective. Look at Yelp… when a business owner overextends himself they will turn on it. Worse than TA staff filtering your content and objecting to it are the TA reviewers revolting due to perceived unethical behaviour. You are correct that, by the book, this is ethical grey area. But it might not be worth risking your brand’s image or position right?