Of all important and viable marketing trends right now, and for 2020, it is video who shall be king.
However, It’s a REALLY tough nut to crack because aesthetic is something painful to negotiate by council, and no one is ever happy with the sausage making, and the process of creation is so grueling it even impacts the perception of the final product, for all involved.
Four Seasons Moscow produced a slick, playful, spirited Christmas / Holiday video that is a delight, charming, mirthful, and fun. This video appears to be a masterclass in how to execute. Absolutely remarkable how well done this is.
I am proud of everyone’s efforts, in this difficult industry during complex times. However, it is extremely rare I am this impressed. Bravo.
