Of all important and viable marketing trends right now, and for 2020, it is video who shall be king. However, It’s a REALLY tough nut to crack because aesthetic is something painful to negotiate by council, and no one is ever happy with the sausage making, and the process of creation is so grueling it…
User Generated Review volume changes: 2015 – 2019
This is a nice companion to this article re: Yelp and TA changes over time vs Google: https://www.hospitalitynet.org/opinion/4092845.html Sort of need to sit and think on this, especially as google doesn’t rank hotels against the market, like TA does. Without that metric, I don’t think Google will get the attention it wants vs the TA…