“Staycation” search is up 10% YoY because the word didn’t exist until 3rd quarter 2008.
https://www.google.com/trends/explore#q=staycation
For obvious reasons, marketers misrepresent these numbers. The growth is the new knowledge of the term, but it’s still really good to see… and be aware of. So I present this “data” with a grain of salt and awareness.BUT…. https://think.storage.googleapis.com/docs/staycations-summer-travel_infographics.pdf (see below)
Good to think about. People are aware, now. Get them to your hotel. They want you to talk to them about a nice and easy getaway.
https://www.thinkwithgoogle.com/infographics/staycations-summer-travel.html
staycations-summer-travel_infographics (Download PDF)
