UPDATE 12 June 2014: Initial gossip and rumor from Buuteeq HQ: Customer agreements are between Buuteeq and client. Priceline has zero access or interest in hotel data, or at least won’t be allowed any
International Journal of Hospitality Management: Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle
*So this isn’t my work*, but I know people like real data, periodicals, abstracts, and real professional studies rather than click-bait journalism or anecdotal nonsense from companies selling you a product.