Revelation! Â I love it. I don’t always have stuff hit me, but it hit me today. So I hadn’t figured out why Tripadvisor’s Restaurant Reviews had recently, so vigorously, taken off. Â For those
Mill Valley Patch – a new model for content distribution that is right on the money.
So apparently this launches at 1:40pm today, and I am REALLY excited. https://millvalley.patch.com/ It is a REALLY interesting new content distribution model for community / municipal news… sort
Hidden Streams on Facebook Pages & Profiles, Over-Sharing, and Attention Curation as Equity.
We all know that Facebook is buggy, and for some businesses and neophytes, figuring out all of the settings and controls must be like wading through syrup.
There is one simple fact, and it’s that the way you want consumers to use Facebook is *not* the way that Facebook users are using it. Yet.
The way some people post on their Facebook Hotel Page, it’s tantamount to pounding on your guest’s door all hours of the day with little bits of information. It’s overwhelming, and it is off-putting.
The network that is supposed to connect everyone in the world is doing more to create a completely “tromp l’oeil” experience in regards to social media – it looks more like a network than it really is.
It’s time to rethink your eagerness versus effectiveness on Facebook Pages. Of course, as I write this… all I can do is wonder about Facebook’s effectiveness, overall.
Hotel / Restaurant Marketers, Network Science nuts, and social media people – best links of the week!
Let’s start with less specific hotel stuff…. more about social media and the general landscape of modernmarketing: This is the most important thing you have read this year: “How Network Science
Stalking guests, or doing our job? RE: “Connecting the Dots between guests and online reviews”
This is a dynamic conversation that is maturing and growing into having severe impact on a hotel’s livelihood. If a hotel is smart enough to be on the ball with social media, and understand the nature of this constructive communication – it is hardly their fault that a guest reviewer doesn’t understand that.