The last coffee break was so enjoyable, I have to add one more. Marketing… it’s not *all* bad. Some of it is… maybe most of it is. The concept of creating a need, or unnecessary want, to encourage
The Joy of Being a Hotel Sales Manager
This is a bit like my Human Resources Safety Videos post – just a coffee break. Â Nothing to think about here! Â It’s about the complexities of working the wonderful and wacky world of sales. Â It may
The “Ubiquitous Susan Black”, Industry Titan, talks Travel’s past, present, & future #SMTRAVEL
“With the like button, with Tripadvisor, and different applications… they will find their way. You can’t just dismiss the powerhouses of today just because they don’t have the right applications. That would be like dismissing Google in the past because the algorithm was a little off. You have got to understand that these companies have the bandwidth, the smarts, and the money – and travel is one of the largest if not *THE* largest online opportunity, vertical, and once they have their sights set on it, they will figure it out.”
Narcissism, Brand Pages, and the Challenge of Facebook.
Are numbers this small to be expected? In the world of hard to track impressions and marketing measurements that provided some data and guidance (however skeptical I always am) – some people have said, “so what, who cares, it’s to be expected”. But numbers *THAT* small? Is that part of the Pareto Efficiency, or does the principle come into play (if you believe in that)?
The Greatest Job in the World -an in-depth interview with Queensland Tourism’s Shana Pereira
“The biggest key to that campaign is that the consumers are king. It reiterated that even more than we ever thought; a brand is not something that you launch, it’s your reputation. People already know your brand whether you are owning it or not [laughs]. It’s not something that you create… and social media heightens that whole experience.