The Economist bolstered Hulu’s incredible success, and their ad model that seems to be catching on. https://www.economist.com/business/displaystory.cfm?story_id=13059735 I adore Hulu’s real TV spots…
Hotel Marketing: Facebook and that article that says “We’ll Pass”
I couldn’t post a comment for some odd javascript reason… from this article here: https://www.hotelmarketingstrategies.com/facebook-for-hotel-marketing/ I think it is a great thought, and well done
Examples of booking conversions, and weighing the worth of discounts for online guests.
Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar
What do you say about managers not in the room? or “Hotel Managers: Don’t get caught unaware like you did during the optimization period of the 90’s”
Remember being a young buck in the industry? Remember when they didn’t have solitaire, or even windows based PMS? Standing at the desk in an empty lobby gazing into nowhere, or on the overnight sneaking
The links to the Ryan Air episode:
My friend Marc inspired me to post the links and lessons so we can learn from the @ryanaironline spoof. My blog article is a few posts down, but here is the fun stuff with the Telegraph, Times Online,