Direct ROI from social media, such as tracking someone from a review page to your booking engine is only one small component of the overall ROI. Your analytic program can find the dollar
What do you say about managers not in the room? or “Hotel Managers: Don’t get caught unaware like you did during the optimization period of the 90’s”
Remember being a young buck in the industry? Remember when they didn’t have solitaire, or even windows based PMS? Standing at the desk in an empty lobby gazing into nowhere, or on the overnight sneaking