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Month: February 2009

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SMO / SEO / hotel marketing concerns and conversation.

If I may wax for a second…. Hotel related Social Media Optimizer / Social Media Optimization. A new job, with new tasks.  Incredibly interesting in regards to Web 2.0, and massively complex. But

Posted on 20, February 200910, May 2014 By Michael
  • Facebook
  • Hospitality Marketing
  • Social Media

Facebook, Facebook Pages, and why they are important.

Most of you don’t have the time for this, but I know some of you are still somewhat alien to the idea of social networking and the more knowledge we have, the better we can utilize the tool. Why

Posted on 19, February 200910, May 2014 By Michael
  • Hospitality Marketing

Self Fulfilling Prophecies and User Generated GroupThink

Curious situation that I have heard some hoteliers remark about: They believe social reviewers a tight knit group of people that suffer groupthink (IE “Yelp Elite”). In this, a lot of time reviewers

Posted on 18, February 200910, May 2014 By Michael
  • Hospitality Marketing

ROI? You shouldn’t need it, but I have it (peppered with shameless self promotion).

This was a real treat to start my day… somehow in my manic attempt to track stuff for all my clients, I missed something that involved what *I* am doing for them!  I remember deleting this alert as

Posted on 11, February 200910, May 2014 By Michael
  • Hospitality Marketing

Social Media ad model failing. FB, Youtube, Yelp may fail. Yelpers look on in horror. Oh wait.. they’re just drunk.

Yelpers don’t want complexity.  They just want lovely free parties where they can be happy.  Nothing wrong with that, frankly.  Sounds good.  Actually.. really, really good. But happiness does

Posted on 6, February 200910, May 2014 By Michael

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