This was a real treat to start my day… somehow in my manic attempt to track stuff for all my clients, I missed something that involved what *I* am doing for them! I remember deleting this alert as well, so shame on me!
Post Ranch Inn twitters well!
https://www.hotelchatter.com/story/2009/1/14/114310/100/hotels/Hotels_That_Twitter_and_Twitter_Well
Thanks Hotel Chatter, VERY MUCH! I really appreciate it. A lot.
What’s more, I have something very exciting to share with all you hotel people trying to understand social media. I know you… REALLY well. I don’t think this is an ROI conversation. I see this as a new job like an “online concierge”. Just another cost of running a business about guest experience. What I am doing already has garnered rave guest comments, and people are identifying with the properties because of how I reach out to them, earnestly, enthusiastic and participatory. Eventually certain hotels will need to hire a FT manager, while smaller properties will need to delegate this experience as part of the job duties. If anyone sees “social media management” in a job description, let me know!
Until then, I am seeing demonstrable ROI from twitter. For the Stanford Terrace Inn, a cute retro eco-hotel I work with in Palo Alto / Silicon Valley, I have actually converted online twitterers talking about hotels and asking about Palo Alto properties. It has happened a couple times now, and with one having stayed 8 nights…. that paid for their investment in me.
Of course, twitter is a very small component of a much bigger picture. But it is fun, it is changing the way business happens (all social media is), and it is an honour to be part of all this.
Whatever the case, I hope my words and thoughts are continually intriguing or stimulating. But I just wanted a moment of time to have a little press time for me! Sorry about the congratulatory scratching of thine own back.
Back to the hotel biz! Or Social Media biz! Or BOTH!