Here is a quick and brilliant lesson on the future of search engines, and how hotels (and others) will be able to utilize their “back to the future” functionality. Keywords are not the be all end all.
SEO PEOPLE! MARKETERS! WEB DESIGN! and hotel people to boot….. some really interesting thoughts
https://www.hotelmarketing.com/index.php/content/article/the_future_of_search_5_ways_to_prepare/
https://www.hotelmarketing.com/index.php/content/article/the_future_of_search_5_ways_to_prepare/