Twitter is wonderful, but as more people read my blog, I am hoping to engage twitterererserss’ in conversation. If you won’t comment, no worries! I just want to get myself thinking, so maybe this will do the same for you.
This is taking for granted that your hotel account is not some marketing gimmick and actually someone adding to the conversation. Remember… your brand is not something to spam or push on others. It is something to be endorsed, and this happens by people accepting your brand as something they can identify with.
Who should your hotel follow? Should it follow other hotels? Is that network useful?
I really don’t know the answer to this.
I do know that looking close to home is an intelligent solution to joining the mix is having a geographic base for a hotel. You can use Twitter Grader to search out important network hubs (look back at some of the network science posts) in your area. It is not so much spam with your brand when you follow these people as much as becoming part of the localized twittering community. It is also a way to get people noticing you locally, talking about you, and generally realizing you exist.
I am interested if people have any opinion about whether hotels should befriend hotels. Any thoughts?