It is brand building, long term. That might be all it is. It doesn’t cost anything to have a page, and people will stumble across it if you optimize the page properly. BUT….  I ran some advertising
More Yelpy commentary
Agreed on Gil’s facebook suggestion. It is a lot lower, IMHO. Also.. internet users learn to ignore ads immediately, and very few actively click. The return on impressions is pretty bad. I also
Yelpy Biz Model Discourse
How Yelp works some more……. a totally delusional, mindless, idiotic ramble that I choose to pull from the threads *there* to this site *here* for multiple reasons. If you need to know the reasons,